The Sales
Walkthrough.

Begin here. Keep this open during the call, lead with the clear outcome, and use the service details only when the customer asks.

RULE #1

Never read the spec sheet out loud.

The spec sheet is what we do.
This is what they buy.

REP TRAINING PATH

Start here. Finish ready.

Complete each step in order. Use the glossary last to reinforce the details and prepare for role-play.

The 60-second frame

“There are three things that decide whether a local business gets found and turns that into booked work. Do you show up when someone searches? Does your Google profile and reputation make them pick you? And when they reach out, does anybody actually follow up? What we put together covers all three.”
Get foundGet chosenGet the lead handled

Words that never leave your mouth

NEVER SAYSAY INSTEAD
“Bucket 1 / Bucket 2”“Program launch” / “Your Pladigi program”
“Tier 1 / Tier 2 / Tier 3”Use the approved customer-facing Pladigi program name
“The AI writes it”“Written for your business and reviewed by our team”
“Guaranteed #1”Use the exact Performance Guarantee script
A number or detail you are unsure of“This must have approval from Pladigi.”

Pladigi performs and is accountable for all work described in its programs.

Eight services. One clear story.

These capabilities are delivered together inside customer-facing Pladigi programs. Do not position them as separate products.

SAY IT LIKE THISThis is the hub. Every call, text, web chat, and form fill lands in one inbox so nothing gets lost. If you miss a call, it automatically texts that person back before they call your competitor.
WHY THEY CARE

Most local businesses miss 20–30% of inbound calls. This catches what falls through without replacing the phone system.

NEXT STEP · MODULE 02

Learn the customer language.

Continue to Terminology →