SEO
Search Engine Optimization—the work of improving unpaid visibility.
Getting you found on Google without paying for every click.
Understand it.
Then simplify it.
Search for a term or select a category. The academy will take you directly to the relevant definition.
REP TRAINING PATH
Start here. Finish ready.
Complete each step in order. Use the glossary last to reinforce the details and prepare for role-play.
01
START HERESales Walkthrough
→02BUILD THE LANGUAGETerminology
→03MASTER THE DETAILSGlossary
✓04
FINISHReady for role-play
✓TERMWHAT IT ACTUALLY ISHOW TO SAY IT TO A CUSTOMER
Local SEO
SEO for near-me searches and map results.
Showing up when someone in your area searches for what you do.
Keyword
A phrase somebody types into Google.
The phrases your customers actually search.
High-intent keyword
A search signaling readiness to buy.
Searches from people ready to pick up the phone.
SERP
The search engine results page.
Don’t use this word. Say Google or the results page.
Title tag
The clickable headline in a Google result.
The headline people see for you on Google.
Meta description
The short text under a Google result.
The description that earns the click over the next guy.
Technical SEO
Site health, structure, speed, and crawlability.
Making sure the site isn’t broken in ways Google penalizes.
XML sitemap
A file listing the pages search engines should find.
A table of contents we hand Google.
Backlink
A link to your site from another website.
Another website vouching for you. Google treats it like a referral.
Disavow
Asking Google to ignore harmful links.
Telling Google to ignore the junk links so they stop hurting you.
Indexing
Google adding a page to its searchable database.
Getting Google to add the page to its system.
Google Business Profile
The business listing shown in Maps and local results.
The photos, reviews, hours, and map listing customers check before calling.
Heatmap
A grid showing local rank from different locations.
A map showing where you rank from each neighborhood.
Conversion
A visitor completing a desired action.
A call, form, or booking—not just a visit.
Conversion rate
The percentage of visitors who take action.
How many visitors turn into calls or bookings.
CRM
A system for tracking leads and customer conversations.
One place to see every lead and what happens next.
Pipeline
The stages between a new lead and a closed job.
A board showing every opportunity and where it stands.
Automation
A rule that performs a repeatable action.
The system following up instantly so the lead doesn’t get forgotten.
AI-assisted
Technology helps create a first draft or response.
Written for your business, then reviewed by a person on our team.
NEXT STEP · MODULE 03
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